Mars puts a single governed model layer in front of 62,000 staff

Mars took the recurring large-enterprise approach: instead of letting AI tools sprawl team by team, it rolled out Gemini Enterprise on Google Cloud as a single governed AI layer across the global workforce, starting with marketing-campaign creation. The vendor-cited outcomes are campaign-creation timelines cut from months to days, with agentic capabilities extended to more than 62,000 associates. No per-task hours were published. For smaller organisations the pattern still rhymes: the first move is often one governed model layer that everyone can reach, with specific agents built second. In that model the access, governance and audit story is effectively the product, and the individual agents follow once the foundation is trusted.