Supermetrics automates the weekly marketing report on Google ADK

Supermetrics built a Marketing Intelligence Agent that autonomously manages data connections, fixes pipeline errors and analyzes campaign performance, automating the entire weekly reporting cycle. The stack pairs Google Cloud Agent Development Kit with Vertex AI Agent Builder, chosen for modular components and built-in error handling. It sits on the managed-onramp side of the build-versus-buy question, favouring a vendor toolkit over a hand-rolled framework. Reported outcomes include more than 15 hours freed per marketer each month, and the team claims agents were three times faster to build on ADK than on other frameworks. These figures are vendor-reported.